This was Chelsea’s first dog festival to celebrate being one of London’s most dog-friendly neighbourhoods.
At the core was The Four Legged Foodies market set up in Duke of York Square, with more than 20 dog food, art and accessories stalls.
More widely, more than 50 brands across Chelsea took part in the festival by holding an in-store activity for dogs.
I’ve written previously about visiting a Four Legged Foodies market, and it was nice to see many of those brands again plus more.
You can find more information on the participant stallholders on the Four Legged Foodies page.
Hilary’s Hounds had a fashion stall.
There was a stall from local favourite Love My Human – you can read more about my previous visit to their shop here.
Dogs Trust had a stall as the event was in support of them and marking ‘International Dog Day’. It made for a nice camaraderie seeing lots of dogs around wearing the yellow Dogs Trust bandanas.
Martine Davis was one of the artists there to paint a pawtrait.
Duke of York Square is right by the Saatchi Gallery and revolves around the 360-degree Vardo restaurant and other luxury cafés, and with so many dogs around there was a wonderful atmosphere.
Every Saturday the Fine Food Market curated by grocer Partridges takes place, so the finest street food and delicacies were on offer for humans too.
A map and whole programme for the day across Chelsea was available.
The Dog Photographer (Raven Imagery) was set up in Peter Jones offering people the chance to pop in for a professional photo portrait of their dog.
Here is Space NK showcasing their range of dog shampoos and offering treats in store.
Here is the new capsule collection for dogs in the BOSS store.
The event was well organised by Gaynor of the Four Legged Foodies, Cadogan Estates, and local resident May of Miss Darcy’s Adventures.